Beryls Chocolate free essay sample

Beryl’s Chocolate and Confectionery Sdn Bhd was established in 1995 with the mission to produce premium quality chocolate and fine confectionery delicacies. Quality, innovation and good services are Beryl’s priorities and commitments to consumers. Beryl’s chocolate use only the finest ingredients and materials to produce our products, starting with the selection of cocoa beans and ending with good quality packaging materials. Beryl’s company believed that it is the quality of the cocoa beans which are used that give the chocolate the taste.Therefore, Beryl’s chocolates are made from cocoa beans from Ghana, one of the countries that is best known for its high quality cocoa beans. Each of our products is produced with stringent quality controls to ensure that our products are of high quality and meet customers’ expectation. Backed with a group of creative and innovative employees, we always improve and expand our product varieties to meet the demand of consumers. We will write a custom essay sample on Beryls Chocolate or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Recently, we have widened our product varieties into producing sugar free chocolate bars.Besides producing chocolate under our own brand, we also do contract manufacturing and private label manufacturing. Through continuous research, our experienced RD department is capable of producing and developing any kinds of chocolate catering to customers’ requirements. Beryl’s products are sold both locally and overseas. In Malaysia, our products are available in most of the major supermarkets, hypermarkets, convenience stores, duty free shops and souvenir shops. Our present export markets are Japan, Vietnam, Philippines, Singapore, India, Hong Kong, Macau, Maldives, Brunei, New Zealand and Indonesia.

Posh Pastries Entering the South America

Introduction Posh Pastries is a US-based organization that specializes in the production of pastries. Following resounding success in Northern Mexico, the company now intends on entering the South American market through Colombia. A country analysis revealed that Colombia’s political and economic situation is quite promising. Posh’s products have a two-month shelf life, which allows for overseas shipping.Advertising We will write a custom proposal sample on Posh Pastries Entering the South America specifically for you for only $16.05 $11/page Learn More Nonetheless, many consumers value the taste of freshly-baked pastries. As a result, this organization will ship some of its products from the USA and also prepare others at the chosen location in Colombia. The project will lead to cultural exchanges between the US and Colombia because most desserts in the target market do not consist of pastries. Since Posh Pasties will be offering something new, chances are that the organization will do relatively well. Expansion into the South American country will require a sum of $526,150. Currently, the organization already has a series of equipment and supplies to create its products. Nonetheless, the freshly-made ones will require investment in new personnel, equipment supplies, marketing efforts and facilities. These costs have all been included in the budget. The business expansion will diversify the business and boost its revenue streams. It will also foster cultural and political ties between the US and Colombia. The evaluation plan will measure the extent to which Posh Pastries achieves those results by looking at the revenue streams that some into the company after the project. It should record an increase of approximately 5% by the first year and this should increase by another 5% in the subsequent year. The business will also analyze how effective Posh Pastries was at fostering cultural connections through an annual surv ey. Individuals in the chosen location will respond to a questionnaire in which they will state whether they are familiar with pastries sold at Posh. They will also state whether these foods have fostered an appreciation of American foods. Statement of the Problem Many people around the world are familiar with the American way of life. They have watched Hollywood films, which reflect only some aspects of American living. None-English speaking countries like Colombia may not be as cultural sensitive to the US as other English-speaking nations since they cannot follow these films. It is necessary to consider another platform that would speak universally to people, and food is one avenue. Expanding a food business overseas would facilitate cultural sensitivity in a way that conventional methods would not. Traditionally, business lunches have brought people together in the most unrelated cultures. The food that Americans eat is symptomatic of their culture. It is a collection of the geo graphy, the history and traditions that the country has enjoyed over the centuries.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, when a food business expands into a foreign market, it engages in cultural diplomacy. The US is in need of a medium that will celebrate the richness and uniqueness of American cuisine. A small or intermediate enterprise can achieve this goal effortlessly (Wilk, 2006). Posh Pastries is a medium-sized business that has been doing relatively well in its home country. Further, it has done well in the few foreign countries it has chosen so far. It requires new opportunities that will grow the business and take it to the next level. Companies that keep growing have a higher chance of succeeding than those that stagnate. The company needs exposure to a different way of conducting business, and Colombia could be that answer. It is a given fact that the US is a mature market. Some countries around the world are at different levels of economic growth. Therefore, they may not have accessed some of the products that are so common to US consumers. Posh Pastries is facing stiff competition from a diverse array of pastry makers in it base markets. It needs to diversify its business by going across the border and finding markets that are not as saturated as the US. Project details Goals and objectives The purpose of this project is to increase revenue for Posh Pastries. As stated earlier, the company operates in a mature market where growth prospects are minimal. It is necessary to have an alternative that will reverse this stagnant growth. Net increases in revenue should be an indicator that the strategy is working. Another key goal for entering Colombia is to boost cultural ties between the US and Colombia. The dietary customs of the Colombian people are significantly different from the ones in the American market. Therefore, this busines s intends on acting as a site for cultural and political exchanges. It intends on fostering an appreciation of American foods by influencing the eating habits of the Colombian people. Clientele The organization targets the average Colombian consumer. Posh Pastries will select convenience stores that have a high rate of visibility in the capital. Pastries tend to be consumed on the go; therefore, persons need to see the items easily. These goods will be within the price range of other baked goods in the location. Therefore, buyers are likely to represent middle-income consumers.Advertising We will write a custom proposal sample on Posh Pastries Entering the South America specifically for you for only $16.05 $11/page Learn More Sweet things are usually not planned expenditures; this means that persons with some extra money to spare will buy the items. Since Colombia’s economy is doing relatively well, it is likely that a substantial portion of the population will have some discretionary cash. Clients in urban areas are ideal for this business because their population density will sustain Posh Pastries. Persons living in metropolitan areas are also more open to new culinary ideas than people in the rural areas. University students will also provide a good consumer base. One of the convenience stores selling the commodity will be near a prominent university (Barrow et. al., 2008). Methods The organization will partner with local grocery stores to stock their products within their facilities. Since the pastries are exceptionally flavored and use superior ingredients, it will not be advisable to place them in supermarkets. Posh pastries will also have its own stores where it will sell its products exclusively. At this location, customers can find freshly-baked goods, which may not be available in the other locations. Therefore, the entry strategy into Colombia will entail direct importing and joint ventures. These local stores sp eak the same language as the target consumers. They also have thorough knowledge of the Colombian food market, so they will enrich Posh Pastries’ skill levels.   Besides the joint venture, it will be necessary to have a local branch in the country. This approach will ascertain that customers know how the freshly-made versions taste. It will lure buyers into the location simply because of the smell. All the partners working together with the organization will receive training on how to display the pastries attractively. Since visual stimulation is a key marketing tool, then all the grocery stores must learn how to do store displays. Administration and staff All the conveniences stores, as well as the branches working with Posh Pastries in Colombia, will be under a country manager. The person will have a branch manager in each store to oversee operations. These managers will be responsible for the creation of marketing and promotional strategies, expansion and other aspects o f business operation in Colombia.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A cashier will be imperative in the business as he or she will receive cash and issue receipts for orders made. The business will have pastry chefs in the local bakery. Here, a head chef will plan the day’s baking schedule. He or she will also oversee the preparation, decoration and completion of orders. In some circumstances when client traffic is overwhelming, the head chef will also participate in cooking. Other pastry chefs will carry out routine baking. They will also decorate and present the items. Each shop will have a busboy who will clean the shop as well as the baking utensils. There will be sales assistants who will sell the product and ensure that others meet customer needs. Available resources Posh Pastries has already been in business in four countries. Therefore, it has capital for running a Pastry business successfully. First, the organization has equipment like the industrial mixer. It also has a double stack oven, work tables, display cases, stovetop ranges, cash registers and cooking utensils. Some of these utensils include stencils, baking sheets, pans, and plastic spatulas. These equipments are in the US where workers make products and then ship them to intended locations. However, since t the company will combine local production with shipping in this project, then these equipments will need to be replicated in the said market. Other than equipment, Posh Pastries already has locations in the US, where it makes the pastries. The baking facilities are already in good condition, so they do not require any renovation. These locations will account for a substantial portion of the shipped goods. Additionally, the company has a series of pastry chefs, and managers within the business. These individuals have vast knowledge of what it takes to succeed in the highly competitive US pastry market.  Since the organization has been doing relatively well, it has some financial resources needed to expand into Colombia. However, this money is not enough. An external source of funding will boost the company’s project by preventing it from using its internal revenue. Some intangible assets available in the company include knowledge about pastry making, media advertising and campaign strategies. The organization also knows selection of prime locations, employee training, selection of business partners, and consumer targeting.  Posh Pastries has acquired some knowledge about the Colombian food market. The organization has already researched about the flexible nature of food tastes in the country. It has also identified the best locations for the business. These are areas that have high foot traffic, a relatively young population as well as middle income earners. This company also has knowledge of the competitive situation in the country. It will also replicate the success it has reported in Mexico by maintaining the display systems and operations used in this country. Needed resources Personnel Most of the pastry chefs and managers available are in the US. It will be necessary to hire persons from Colombia. Branch managers need to come from the country as they will already have their own convenience stores. However, country managers will come from the US as they will bring expertise from Posh pastries’ thriving business. Additionally, the head pastry chef will also come from the US branch, but other chefs should be Colombian locals. They ought to receive training on how to prepare the goods before they can start work. A total of six branch managers is necessary. All other casual employees such as the busboy, cashier, sales persons will come from Colombia. It is essential to get these people from the local community because they understand local payment systems, they know about the business culture and the working hours in those areas. They will speak to consumers and other partners in a language that they understand. Facilities Some of the partnering convenience stores will already possess premises for the sale of those goods. However, the company will also have its own bakery located in the target country. It is advisable to rent the premises other than purchase it; at least for the first few months. A place of 1,600 square feet will be necessary. Rent payment for the first 12 months is essential. Inside the convenience stores, Posh Pastries will require display cases. There will also be an office for the country manager as the person will conduct media strategies and make other decisions in this location. Equipment, supplies and communication The available equipment cannot be transported to the new target country. Therefore, Posh Pastries will have to purchase new equipment for the successful creation of a bakery in Colombia. The company will need a double stack oven, and industrial mixer, work tables, display cases, fridges, cash register, stovetop range, and a coffee machine. It is advisable for the organization to have enough supplies to cover operating costs fo r the first twelve months. Therefore, the organization needs to purchase baking flour, baking powder, milk, sugar, oil, butter, vanilla, vinegar, eggs, preservatives, dried coconut, chocolate, cocoa and salt. Workers will purchase these items in bulk at the beginning of the project. However those that do not keep well, like butter and milk should be purchased daily or at least weekly. Advertisements on key media outlets like radio, magazines and the internet will be the main communication channels. The organization will investment in placement of advertisements on well-known magazines in the country. These publications will have high circulation rates around the selected locations. Posh Pastries will also open a website for the Colombian population. It will contain colorful depictions of the product offerings as well as where to find them. This company will also advertise on the internet by targeting likely sites for Colombian cuisine. Radio advertisements will talk about where the products are and how they can be derived (Barrow et. al., 2008). Budget The following is a budget for the first year of operation in Colombia. Amount Price per item Total cost Capital expenditure Fridges 3 $1,300 $3,900 Display cases 7 $2,000 $14,000 Industrial mixer 1 $3,000 $3,000 Cash registers 7 $100 $700 Work tables 4 $100 $400 Double stack ovens 3 $2,500 $7,500 Stovetop range 2 $700 $1,400 Rubbish bins 2 $100 $200 Coffee machine 1 $350 $350 Utensils 30 $ 90 $2,700 Operating costs Annual material costs(baking flour etc) $300,000 $300,000 Advertising $150,000 Rent for one year 1 $28,000 $28,000 Manager’s office 1 $14,000 $14,000 Licensing costs $1,000 Transportation of supplies $130,000 Import costs $200,000 Salaries 25 $150,000 Total annual cost $526,150 Evaluation plan As stated earlier, the purpose of expanding into Colombia is to increase net sales. The organization’s net sales are dependent on a number of factors; each factor requires evaluation in equal measure. First, the company will start with the annual increase in net sales. This percentage should be no less than 5% in the first year, and the same will apply in the subsequent year. However, if the firm does not achieve these targets, the project will still not be a failure if other parameters indicate a change of dynamics. First, the business will assess the length of time it takes to make a new product. It will then compare this to the amount of time that it takes to receive the full payment. This procedure will not be necessary when considering the local products. However, it will be quite useful when analyzing the goods that Posh will ship into the country. If this process takes longer than a month, then the company may need to consider making all the goods locally. The company will also assess the effort or time it takes to make a sale in the convenience store. Foot traffic is the main source of customer awarene ss. Therefore, if it takes too much effort to make a sale, then the organization is not doing well. Other indicators of success will be the staff turnover rate. High employee turnovers indicate that the company culture is not conducive. This could compromise on the quality of products made as different employees would interpret the recipes differently. This figure should not be lower than Posh Pastries’ turnover in the US. Additionally the country manager must analyze the safety and health records of the business. The business will also carry out an analysis of the customer complaints. If these seem to be reducing instead of increasing, then the business is doing well.  Certain external factors may affect the success of the project. These include foreign exchange rates as well as economic growth in the US and the target market. Changes in supply chains such as the ban of key ingredients or excessive increases in price may affect outcomes. Even entry of new competitors or al terations in customer demographics may come in the way. If net sales reduce due to these factors, then the business will need to mitigate those changes through different alternatives.  The second objective of expanding Posh Pastries into Colombia is to foster cultural exchange. It is a difficult thing to measure the rate of culture change in any setting. However, some quantitative approaches would still give the company an idea of how well it is faring. One way of assessing this change would be to understand current cultures first. The organization could select a focus group in which it asks participants what their favorite desserts or treats are. These groups could be separated into ten to twelve members. One year after operating in the business, the company could randomly select individuals who live within the six targeted locations. It could ask them about their favorite baked treats. If they mention Posh Pastries’ products, interviewers could determine whether they have developed an appreciation of American things. An increase in affirmative responses will show that some cultural exchange occurred. References Barrow, C., Barrow, P., Brown, R., NetLibrary, I. (2008). The business plan workbook: The definitive guide to researching, writing up and presenting a winning plan. Philadelphia: Kogan Page. Wilk, R. (2006). Fast Food/Slow Food: The Cultural Economy of the Global Food System. Lanham: Altamira Press. This proposal on Posh Pastries Entering the South America was written and submitted by user Raymond T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Sample Essay on Why Drop From Program

A Sample Essay on Why Drop From ProgramThis is a sample essay on why you are dropping from the University of Notre Dame. This sample essay will give you ideas about what it takes to be successful in your future career.'Why Drop From Program?' No one is going to go to school to be able to drop out. I have been in this program for the last two years and I will continue to be until graduation. I want to make sure that I am doing everything possible to build my future.There are different things that every student has to deal with when entering college. They have a lot of work to do and a lot of money to buy. This is not all fun though. There are also very strict rules that must be followed. If the rules aren't followed or are broken, students will get thrown out of the program.The sample essay on why drop from the program is simply a way to try to set myself up for success in my future. My life as an undergraduate will be very different than it was before. I have a lot to learn and an ev en bigger responsibility. It's a lot to handle but I know that I can handle it.Before I found out that I was going to be dropping out, I learned a lot of things that were needed in order to succeed in my UND career. I was going to make my own time and be responsible for myself. I had a chance to use my time wisely and for my own good.I learned how to manage my time better and how to give myself enough time to complete my courses. One of the things that I was taught was to eat healthy food. I also learned that being physically fit is a very important aspect of being a successful person.I also knew how to maintain a good grade in class and that being a good student will make me happy in the future. I have found that there are a lot of people who don't know what it takes to be successful in college. As a student, I want to make sure that I am doing everything possible to build my future.In my last semester of college, I learned a lot about what it takes to be successful. I learned abou t my future career. And, I learned that I need to be responsible for myself and work hard in order to achieve success.

Why Im Afraid of Bees essays

Why Im Afraid of Bees essays The story starts off with Gary Lutz sitting under his big oak tree in his back yard reading his comic books. Then Gary's pain in the butt neighbor, Mr. Andretti, keeps scaring Gary by telling Gary that Mr. Andretti's beehive has gone crazy. Gary falls for it every time because Gary is afraid of bees. All day, Gary reads his comic books because he hates to do anything else. No one likes Gary because they think he's a nerd, because he stinks at sports and looks weird. For instance, one time Gary was lined up to play baseball with the other students and was last in line, and at the end of the game they lost because he struck out. So, one of the big kids came up to him and punched him in the nose, so Gary ended up having to go home with a bloody nose. The next day Gary found an ad while surfing on the web. It said in big bold letters, "Body Swapping. Switch Bodies With Someone Else for One Whole Week." Gary liked that idea because he needed a long vacation from himself. He decided that he would go to the body-swapping place the next day since it was only few blocks away. (What a coincidence) The next day Gary went to the company and asked if he could switch bodies with someone else. The lady at the front desk, named Ms. Karmen, gave a picture to Gary and asked if he wanted to switch bodies with boy his age named Barry. Gary said he would because this guy was really cool looking. Ms. Karmen said she would come to his house the next day. The next day Ms. Karmen showed up on time and set up the equipment. She started the machine. Then something went wrong. Gary turned into a bee! Ms. Karmen didn't know what happened to Gary, so she took her equipment and left. Gary tried to get help, but he couldn't because he was just a bee. Gary found out that one of Mr. Andretti's bees got in the machine. Gary got used to how a bee flies, and then he went outside to get some pollen because he was hungry. After his meal,...

A View of the Political Power of the Weimar Republic during the Golden Age

A View of the Political Power of the Weimar Republic during the Golden Age â€Å"The Weimar Republic enjoyed a golden age of political stability in the years 1924-28† When the armistice was signed by Germany in 1918, Germany was in a complete state of disarray. A naval mutiny broke out in Kiel, and Germany was plunged into a revolution. Several groups scrambled for control of Germany. Eventually, the Weimar Republic was formed, it promised a democratic republic with equal rights to all its citizens. However, to say the republic calmed tensions and provided political stability post-1918 would be far from accurate. Hyper-inflation and the harsh terms of the treaty of Versailles led to increasing resentment towards the newly-found republic from the German public up to the crisis year of 1923. However, historians have argued that between 1924 and 1928, Germany experienced a period of political stability, this is mainly attributed to Stresemann’s addressing of the hyper-inflation crisis by introducing the Rentenmark, as well as American loans and investment from the Dawes plan assisting the German economy in recovering. However critics have argu ed that there is no such thing as the â€Å"golden age† and that the Weimar Republic was still in a state of crisis. Some historians argue that it would be impossible to describe the period in Germany from 1924-1928 as a â€Å"golden age of political stability â€Å"because there was no stable Government during this period. Over this period there were 9 successive governments in the space of 4 years, all of them being coalition governments. The frequent change in leadership meant there was no time for any meaningful impact to take place as the next Government would scrap what the previous Government had been planning. In addition, some of the Governments during the period were minority Governments, leading to cases were Governments were unable to pass legislation due to other parties grouping together to prevent it from passing. The lack of strong government during the period highlighted the weakness of German democracy and led to the German public becoming disenfranchised with the establishment. However, looking at the period pre-1924, and compare it to the years 1924-28, it is clear that following 1924, there was a period of growing stability. Up to 1923, inflation was increasing at an exponential rate with the Government printing more and more money in order to pay of the overwhelming debts they held following the treaty of Versailles. The continual printing of money led to the Deutschmark becoming so worthless many German’s opted for a primitive barter economy instead. Hyper-inflation was only made worse by the French-Belgium invasion of the Ruhr. German workers in the Ruhr went on strike meaning reparations weren’t being paid; this led to a joint force of France and Belgium occupying the Ruhr. The German government at the time opted for a policy of passive resistance; they paid the German workers to stay on strike, but did not actively confront the occupying forces. The effect of passive resistance was that it led to even more money being paid out then the annual reparation payments cost them, which in turn exacerbated the hyper-inflation crises When Stresemann became chancellor in 1923 he set up a new currency, the Rentenmark which helped stabilise the economy and effectively ended the hyper-inflation crisis. Therefore, the crisis period up to 1923 is in great period with the relatively calmer more prosperous years from 1924-28. During this â€Å"golden age† real wages for Industrial workers increased and there was a sense of newfound prosperity, quite the opposite of the years leading up to the golden age. On the other hand, some historians would argue that the so-called economic prosperity of the â€Å"Golden age† wasn’t as prosperous as it is made out to be. Stresemann says in a speech shortly before his death â€Å"the economic position is only flourishing on the surface,† whilst the economy grew from 1924-1927 it shrunk in 1928; unemployment was a continuous issue, by March 1926 unemployment was at 3 million, this and the wall street crash which happened just after the golden age indicate that whilst the economy seemed to have recovered, in reality the foundations it was built on were unsafe to begin with. In conclusion, I would argue that whilst the Weimar Republic appeared to be more politically stable, the reality was that the short-lived prosperity was only due to American investment, and when the wall-street crash occurred, Germany was unable to rely on the USA, leading to an economic disaster. Thus the Weimar Republic enjoyed a false sense of political stability, but no real stability was present.

The Rocking-Horse Winner VS. Janus Essay Example | Topics and Well Written Essays - 500 words

The Rocking-Horse Winner VS. Janus - Essay Example The lady portrayed in the story by Lawrence is Paul’s mother â€Å"Hester,† who finds her marriage to be unlucky as she is unable to cope up with the poor financial situation of her married life. She even feels that her children are a burden for her. The story opens with the line â€Å"woman who was beautiful, who started with all the advantages, yet she had no luck† (Lawrence). Hester is blessed with three children and her son Paul is shown as a strange character who after receiving the rocking horse gets a strange power, which helps him to predict the horse race winners correctly. He makes a good amount of money out of this and tries to help his mother so that she can pay off the debts. Instead of clearing the debts, she squanders the money for their stylish living. This shows that the lady has a sick desire for money. The story ends with the tragic death of Paul after falling from the horse. In Ann Beatties’s â€Å"Janus,† the protagonist’ s name is Andrea, and she is a successful real estate agent who believes in her lucky bowl. When she gets a buyer for the house, â€Å"she places the bowl in the house that was up for sale† (Beattie 595). This indicates that she was a blind believer of her luck, which she thought relied on the bowl. She credits her achievement to the bowl that is often also admired by the buyers. The story starts with the introduction of bowl – â€Å"The Bowl was perfect,† as the author puts it.

Body Diversity and Media Essay Example | Topics and Well Written Essays - 750 words - 1

Body Diversity and Media - Essay Example Body diversity is a crucial component that the society needs to address not only in America, but also across the globe. It ought to be so because some sections of the society have developed stereotypes about certain body formations. More often than not, such stereotypes border on unfairness, especially the ones that have discriminatory elements. For example, fatness was considered a sign of fortune and fertility in the 20th century but currently it is a sign of poor health and selfishness. It may not necessarily be so because the degree of fatness differs across individuals and the causes are widespread. For instance, a person may become fat because he/she has peace of mind while another may be so because of engaging in unhealthy lifestyles. Racism has been ailing the world, particularly the United States, for centuries now. It is simply discrimination based on skin color. Despite frantic efforts by Malcolm X and Martin Luther King jnr. to bring civil revolution in their times, racism continues to be a major challenge to national cohesion in America and many countries. The evidence of racism in the United States is depicted by the voting trends during election times. It means that a nation can be liberal and democratic yet racist. People are different in skin color, eye color, body shape, and hair texture, but they are all humans who deserve equal treatment. All sectors of the society must come into play in order to condemn the evil of discrimination based on body diversity. Perhaps a critical tool that a nation can either use to fun or shun discrimination based on body diversity is the media. Indeed, the media plays a critical media can provide a platform for dissuading citizens from all forms of bodily discrimination. Besides skin color and hair texture, most American with disability have also had to cope with high levels of discrimination. Since it is