Saturday, December 14, 2019
Bronfenbrennerââ¬â¢s Analysis Free Essays
This paper analyzes and evaluates how Bronfenbrennerââ¬â¢s levels influenced my decision to attend graduate school and how they may impact career goals within my area of specialization. Bronfenbrenner develops a multi-level hierarchy of influences from the closest and most personal to the most abstract and societal. The purpose of my paper is to discuss, analyze, and evaluate Bronfenbrennerââ¬â¢s Ecological System Theory in relation to human development In the early 1970sââ¬â¢ Urie Bronfenbrenner developed an ecological theory of human development. We will write a custom essay sample on Bronfenbrennerââ¬â¢s Analysis or any similar topic only for you Order Now Bronfenbrennerââ¬â¢s book, ââ¬Å"The Ecology of Human Development: Experiments by Nature and Designâ⬠(Bronfenbrenner, 1997) discusses in depth the ecological systems levels as the micro-meso-exo-macro- and the fifth system, the chrono-system layer. Bronfenbrenner summarized his theory utilizing concentric spheres in where the child begins his or her development in the center of the spheres. Comparing each sphere ââ¬Å"â⬠¦as a set of nested structures, each inside the next, like a set of Russian dollsâ⬠(Bronfenbrenner,1979. p. 3). Researchers found that a key factor in parentââ¬â¢s effectiveness was engaging in the childââ¬â¢s activities and environment. Darling (2007), asserts that ââ¬Å"parental monitoringâ⬠of their childrenââ¬â¢s activities decreased the levels of behavioral problems and lead to ââ¬Å"higher levels of adult approved activitiesâ⬠(Darling, 2007). Therefore, competence among children will ââ¬Å"â⬠¦depend on the quality of their environmentâ⬠(Bronfenbrenner, 1999). Children from negative, deprived, disorganized backgrounds display more frequent and severe dysfunctional behavior in order to gain parental attention. On the other hand, parents providing attentive, stable and positive environments provide gratifying and positive reinforcement in aid of the childrenââ¬â¢s growth. Bronfenbrenner, 1999). Bronfenbrenner posited that ââ¬Å"â⬠¦the greatest effect on positive outcomes in environments with the greatest resources and for an individual who had the greatest ability to take advantage of those resourcesâ⬠(Darling, 2007). Microsystem Bronfenbrenner described his models as the m icro-system layer originating in the center of the sphere, involving the childââ¬â¢s interactions and activities within the context of family, school, daycare, and school, peer groups and how these interactions shape his or her development in a particular setting. A setting is where the child engages in ââ¬Å"â⬠¦particular activities in particular roles for particular timesâ⬠(Bronfenbrenner,1979). For example, Bronfenbrenner observed parents emphasizing the importance of socially acceptable behaviors, exposed their child to positive activities, became involved in their childââ¬â¢s school, friends, thus producing children that were secure in new learning experiences. Mesosystem The mesosystem layer relates to the people in a childââ¬â¢s microsystem. It consists of the interactions between two or more settings which involve the developing child. For example, childââ¬â¢s parents and teachers may be interacting in discussions about the childââ¬â¢s progress. Bronfenbrenner found when parents take an active interest in the childââ¬â¢s early academic progress, that child has a greater chance of success upon entering high school (Oswalt, 2008). Exosystem The exosystem is comprised of the involvement and progression that takes place between the dyad setting, but it ââ¬Å"â⬠¦does not contain the developing childâ⬠(Bronfenbrenner, 1994). They are occurrences ââ¬Å"that indirectly influence processes within the immediate setting in which the developing child livesâ⬠(Bronfenbrenner, 1994). For example, the childââ¬â¢s parentsââ¬â¢ moving to a different state will directly affect the childââ¬â¢s interconnections with neighborhood friends and teachers. As an example, the child ââ¬Ëknowsââ¬â¢ he has lost his best friend, and may never find another. Thus, the child may meet this change with fear or dissatisfaction (Bronfenbrenner, 1994). The exosystem level includes the positive and negative structures found in the national government, cultural values, the economy, other macro influences. For example, Anglo-Saxon societies stress individual accomplishments, whereas Asian societies stress consensus and conformity. Cronosystem The chronosystem is the outermost shell that Bronfenbrenner displays. This is a temporal continuum that encompasses a personââ¬â¢s life experiences throughout their lives. A major example of the operation of this continuum is the impact of a parental death and the resulting behavioral change in the developing individual. The micro, meso, exo, and macro levels all impacted my individual development and career goals in obtaining a masterââ¬â¢s degree in Human Services with a specialization in Social and Community Services. In the micro level, my earliest experiences were affected by the negative parental influences. As a child, I can remember my brothers and I were mainly spoken to when we did something wrong. In turn, these negative experiences affected my academic performance in school as well as my behavior. In the mesosystem, the only times my parents became involved in school were when they were called by the school principal to discuss my inappropriate behavior and my inattentiveness in learning. In the first grade, I was held back from entering the second grade because I could not speak English well or even Spanish. Again, this was a result of not having positive learning experience during childhood. It was not until the sixth grade that my principal decided I might succeed if I skipped the seventh grade to the eighth grade. Thatââ¬â¢s when my negative experiences turn to be positive and enlightening. I flourished that year and received a small scholarship to attend a school for girls. There I also flourished and began to have teachers and friends that were positive role-models. An example in the exosystem, I had a young brother with Downââ¬â¢s syndrome who at the age of 3 left our home to live in a state mental hospital. I was 13 years when my mother received a phone call from the hospital stating my brother had died from choking on some food. From that day on, my mother became distant and suffered from alcoholism. This experience saddened me greatly, but I was fortunate to have the support of my older sister, and wonderful teachers and friends that kept me succeeding in school. This success continued through college. However, when I was 16 years old, my mother was diagnosed with depression. Though I appeared happy with my school experience on the outside, inside, I felt depressed and longed for my motherââ¬â¢s love. All during this time, my father was physically present, but emotional absent due to the traumatic experiences at home. In the macro system, I grew up in a Hispanic culture, though my parents emigrated from Mexico to the US, my motherââ¬â¢s alien status became problematic as she could not speak English and inevitably could not take the test to become an American citizen. As a result, my mother felt she was a failure to herself and to my father who became a citizen at age 18. At the age of 47 years, I was able to complete my education at a womenââ¬â¢s college. It was finally there I was fortunate to pursue my love of art. Upon graduation, I also found a new love of being of service to otherââ¬â¢s less fortunate. I found that I obtained jobs not completely fulfilling, and when thinking upon this, I realized I could improve the possibility of reaching that fulfillment through graduate school to obtain an advanced degree in order to better serve the people I will work with. In conclusion, I donââ¬â¢t regret my experiences during my childhood. I learned a great deal about how one can attribute their success to resiliency. No matter how dismal matters were, there was always someone or something over the rainbow. I had a wonderful caring and nurturing older sister who loved me unconditionally. I had teachers who believed I was a worthwhile, intelligent and loving human being. With this nurturing, I was finally able to climb over the wall; only to look back at my stumbling blocks as experiences one takes to traverse their journey. How to cite Bronfenbrennerââ¬â¢s Analysis, Papers
Friday, December 6, 2019
Leadership is Essential to the DevelopmentEthical Decision Making
Question: Is leadership Essential to the Development of Ethical Decision making in Modern Organisations? Answer: Introduction The role of a leader is to guide their subordinates not only in terms of acquiring the business knowledge but also help them to develop their knowledge and skills both for professionally and personally. However, leader follow four basic decision-making styles- commanding style, collaborative styles, consensus decision making style and convenience style (Ferrell and Fraedrich 2015). Apart from the decision making, an effective leader also pays a crucial role as a communicator, strategic thinker, team-builder and image builder for an organization. However, Thiel et al. (2012) argues that ethical thinking of a person allows them to work ethically in every aspect of their work and these people have the potential to be an ethical leader. In this assessment the role of leadership in developing ethical decision making in contemporary organizations will be illustrated. Discussion Ford and Richardson (2013) portrays that in terms of accomplishing programs, policies and decisions for the business in a standard and correct way, formulation of code of ethics is necessary. It is the liability of the leader to develop an ethical organizational culture. Some ethical aspects in a workplace are- leadership ethics, employee ethics and ethical organizational culture. Kuntz et al. (2013) stated that all these aspects have to be considered in an organization by a leader. However, these aspects depend on the characteristics of the leaders. Cianci et al. (2014) depicts that an ethical leader make ethics as a first priority of their agendas and they set standard and hold every subordinate accountable for following those standards. In addition to that, Ford and Richardson (2013) affirms by stating that these leaders work ethically and do hard work through recruiting, training, and performance management systems by following all the code of ethics so that efficient and ethical people can be selected, who can follow their business objectives. Craft (2013) on the other hand argues that having top-level managers and supervisory level managing authorities in the contemporary organization have a positive impact for flourishing the lower-level ethical leaders; however, the major problems is in the attitude of the mid-level managers as these people often associated with unethical working approaches. Thus, managing authorities are responsible for regular communication with these mid level managers and evaluate their performance and guiding styles so that problems in their approach can be evaluated and diminished Crossan et al. (2013).Moreover, managing authorities or leaders of an organization have to consider four aspects for taking effective decision making. These managers have to judge between ethical and legal situation, ethical but illegal situation, unethical but legal situations, unethical and illegal situation (Phipps 2012). Image 1: Situational Ethical Dilemmas in Contemporary Organization (Source: Phipps 2012) Hartman et al. (2014) mentioned that the traits of ethical consideration in an individual came from their environment in which they belong but on the other hand, Craft (2013) argue by depicting that with proper training and evidences of ethical procedure, sense of ethics can be developed. These training allow a person to get aware about the business areas of anti-bribery and corruption, data protection, economic sanctions, anti-money laundering, market misconduct, fraud and collusion. However, Johnson (2013) expostulate the above perception by stating that leader may gain knowledge on ethical business decision but traits of treating everyone equally and ethically cannot be taught by training. Taken for instance, in context of an organization named Enron, two leaders Enron's Jeff Skilling and Kenneth Lay were found guilty for the bankruptcy of the entire organization. The major reasons for the insolvency of the company are due to accounting frauds, inappropriate corporate culture, imp roper trade practices and especially the unethical business approaches (BBC News 2002). In the accounting frauds, actual revenues were shown more by couple of billion than the actual balance sheet (BBC News 2002). Even the partnerships formulated in their annual report are unreal and are done for hide huge debt and heavy losses in their utility trading business (BBC News 2002). On the other hand, one of the most effective and ethical leaders in todays contemporary world is Tony HseihofZappos.com, who follows the ethics of equality in their workplace.He uses the same cubicle as other employees. The major thing that this leader follows is making their employees happy and develops an informal business culture within the workplace (Kopelman et al. 2012). The ethical consideration that Tony Hseihmaintains is to celebrate each persons individuality apart from their working capabilities and competencies by following all the organizational and governing legislations regarding the online business. Zappos.com utilizes the concept of recycling and reusing things for their packaging materials as a part of their going green initiatives. This leader also encourages their employee to take noble steps to helping people in the community. In addition to that, in recent times, the example of unethical proceedings example can be illustrated from Donald Trumps leadership style. The concerned leader of the United States not only generates an immigration ban on the entry of Muslims in their nation but also accept emoluments from many foreign ministers against the legislation of Article I, Section 9 of the U.S. Constitution (D'Antonio 2015). These activities are the evidence regarding the corruption of the President's loyalty to the U.S. It is also apparent that followers follow the leaders approaches and hence a leader has to be ethical regarding their business activities. In this case, banning some facilities for some individuals based on their cultural differences is not legal as well as ethical. Donald Trump follows authoritative leadership styles and considered his principles are right and everyone must adhere to his principles; whereas leaders in contemporary world should follow situational leadership styles (Sung 2014). Thus, a leader take decision depending on the demand of the situation by following basic ethics like not harming any subordinates and all the legislation governing their business procedures. In contemporary organizations there are some ethical dilemmas that a leader has to consider- accomplishing organizational values and objectives, maintaining individuals emotion and diminishing internal conflicts (Eisenbeiss 2012). Bello (2012) furthermore highlight that contemporary managing authorities also emphasizes on the corporate social responsibility as a part of ethical business procedure. Phipps (2012) argues that organization consider this fact in order to attain competitive advantage compared to other organization whereas in reality there are very less organization that follows an ethical procedure. Craft (2013) highlighted that maintain trust, integrity, effective interpersonal relation and transparency are the key elements of ethical decision making approach. Mangers in recent times make their subordinates understand the rules and principles for right and wrong conduct so that their business growth can be ensured. Jackson et al. (2013) also explains that an effective lea der encourages their subordinates for assessing three major points- act of an individual, procedure for structuring of an organization and approaches for structuring the society. These attitudes among the leaders can be developed through models like- utilitarian model, moral right model and justice model (Hassan et al. 2013). In utilitarian model, the managers emphasizes on making ethical decisions for a happy employees and outcome of a business procedure; whereas in moral right model, leader protects and respects individual liberties and privileges. Lastly, there are some managing authorities in recent times, which impose and enforce rules impartially and fairly for effective business procedures. Thus, leadership plays a crucial role in making employees understand the benefits of following best and ethical approach within their workplace. These leaders focus on formulating a code of ethics in order to overcome the dilemmas in decision-making. Kligyte et al. (2013) also mentioned th at these leaders communicate those codes of ethics regularly with their subordinates regarding its implementation in their decision. In addition to that, these ethical leaders punish an employee for breaching these codes of ethics so they can be an ideal example for everyone. Taken for instance, other ethical consideration that should be followed by the leader is the concept of equal pay and abolishing discrimination within the workplace. Thus, if an employee is witnessed to harass other employees based on their gender, race, ethnicity, culture and traditional differences, the leader of the organization must take appropriate steps for overcoming the conflicting situation. Kuntz et al. (2013) also stated that these leaders should punish the employee according to both the organizational and legal legislation so that victims can get proper justice. In Singapore, there are legal working principles for adopting fair employment practices like recruitment based on merits, fair and respectful behaviors with colleagues, provision of equal opportunity, training and development along with the opportunities, rewarding eligibl e employees and abiding Tripartite Guidelines on Fair Employment Practices and all the labor laws based on The Employment Act (Cap. 91) (Fair employment practices 2017). Resick et al. (2013) compared these legislation with that of the Australia that the latter country have legislation on every ethical right of the organization in every aspects like Fair Work Act 2009, Sex Discrimination Act, Racial Discrimination Act and Equal Opportunity for Women in the Workplace Act 1999 (Cth) (Fairwork.gov.au 2017). These separate legislation also denotes that Australian leader considered the ethics of their residing people effectively in all possible direction so that they can get proper justice. In addition to that every organizational leader also abides these rules for treating their employee fairly. Morales-Snchez and Cabello-Medina (2013) on the other hand analyses that managers must provide a good role model by being honest and ethical all the times, maintain transparency not only in terms of business regulations but also in their communication, celebrating failure by admitting the faults and shows ways for overcoming those failures, develops ethical symbols, stories and slogans for sharing ethical values in the workplace, motivate people for proceeding ethical approaches and lastly protecting people, who raise unethical issues in public but make them understand with proper example regarding the consequence of those unethical approaches and highlights the positive impact of the alternative ethical procedures. All these aspects make the subordinates realize that their leaders are effective and they should adhere their ways to attain success in the future. Resick et al. (2013) highlight that following these procedures allows an organization to get success in their business terms and maintaining good brand recognition in the community. It is also evident that subordinate employees can sense of satisfaction and happiness by working in an ethical environment and this allows them to adopt ethical motive for their decision making ability. In this way, it can be said that a leader plays a very crucial role not only for taking ethical decision making themselves but also guide other to take ethical decisions. Ford and Richardson (2013) on the other hand summarize the effective procedure for the role of the leader in decision making that is ethical and effective. Image 2: Process for Ethical Decision Making Adopted by Leaders (Source: Created by Author) These leaders follow the first step of recognizing the need for taking a decision based on a situation. The second step that they emphasize is the framing of the problem on which decision have to be taken; while the third step is to generate and assess alternative decisions that is appropriate for the considered situation (Yidong and Xinxin 2013). The fourth step is choosing the best suitable and ethical decision among the all listed alternatives and then implements the decision, which is the fifth step. The sixth and the final step are to evaluate the outcome of the decision by taking feedback from the employees. In this way, not only the managerial decision is considered but the employees also get a chance to participate in the decision making procedure, which on the other hand signifies the ethics of equality among the members of the organization (Shin 2012). Conclusion Thus, from the discussion it can be concluded that leadership plays an essential role to the development of ethical decision making in modern organizations. The primary reason behind this is followers adopt the procedure followed by their leaders and hence the leaders have to take every decision ethically. It is also concluded that this ethics can be measured in terms of following legal obligations and organizational regulations. Providing equal chances to every subordinate based on skills and competencies and not on favoritism and guide the employees to follow such actions ensures the business growth. Thus, these aspects can only be fulfilled if the leader of the organization makes ethical decision making. References: BBC News | Business | Enron scandal at-a-glance., 2002. [online] News.bbc.co.uk. Available at: https://news.bbc.co.uk/2/hi/business/1780075.stm [Accessed 23 Feb. 2017]. Bello, S.M., 2012. Impact of ethical leadership on employee job performance.International Journal of Business and Social Science,3(11). Cianci, A.M., Hannah, S.T., Roberts, R.P. and Tsakumis, G.T., 2014. The effects of authentic leadership on followers' ethical decision-making in the face of temptation: An experimental study.The Leadership Quarterly,25(3), pp.581-594. Craft, J.L., 2013. A review of the empirical ethical decision-making literature: 20042011.Journal of Business Ethics,117(2), pp.221-259. Crossan, M., Mazutis, D. and Seijts, G., 2013. In search of virtue: The role of virtues, values and character strengths in ethical decision making.Journal of Business Ethics,113(4), pp.567-581. D'Antonio, M., 2015.Never Enough: Donald Trump and the Pursuit of Success. Macmillan. Eisenbeiss, S.A., 2012. Re-thinking ethical leadership: An interdisciplinary integrative approach.The Leadership Quarterly,23(5), pp.791-808. Fair employment practices., 2017. [online] Ministry of Manpower Singapore. Available at: https://www.mom.gov.sg/employment-practices/good-work-practices/fair-employment-practices [Accessed 23 Feb. 2017]. Fairwork.gov.au., 2017, Welcome to the Fair Work Ombudsman website. [online] Fair Work Ombudsman. Available at: https://www.fairwork.gov.au/about-us/legislation [Accessed 23 Feb. 2017]. Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making cases. Nelson Education. Ford, R.C. and Richardson, W.D., 2013. Ethical decision making: A review of the empirical literature. InCitation classics from the Journal of Business Ethics(pp. 19-44). Springer Netherlands. Hartman, L.P., DesJardins, J.R., MacDonald, C. and Hartman, L.P., 2014.Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill. Hassan, S., Mahsud, R., Yukl, G. and Prussia, G.E., 2013. Ethical and empowering leadership and leader effectiveness.Journal of Managerial Psychology,28(2), pp.133-146. Jackson, R.W., Wood, C.M. and Zboja, J.J., 2013. The dissolution of ethical decision-making in organizations: A comprehensive review and model.Journal of Business Ethics,116(2), pp.233-250. Johnson, C.E., 2013.Meeting the ethical challenges of leadership: Casting light or shadow. Sage Publications. Kligyte, V., Connelly, S., Thiel, C. and Devenport, L., 2013. The influence of anger, fear, and emotion regulation on ethical decision making.Human Performance,26(4), pp.297-326. Kopelman, R.E., Chiou, A.Y., Lipani, L.J. and Zhu, Z., 2012. Interpreting the success of Zappos. com, Four Seasons, and Nordstrom: Customer centricity is but one?third of the job.Global Business and Organizational Excellence,31(5), pp.20-35. Kuntz, J.R.C., Kuntz, J.R., Elenkov, D. and Nabirukhina, A., 2013. Characterizing ethical cases: A cross-cultural investigation of individual differences, organisational climate, and leadership on ethical decision-making.Journal of Business Ethics,113(2), pp.317-331. Morales-Snchez, R. and Cabello-Medina, C., 2013. The role of four universal moral competencies in ethical decision-making.Journal of Business Ethics,116(4), pp.717-734. Phipps, K.A., 2012. Spirituality and strategic leadership: The influence of spiritual beliefs on strategic decision making.Journal of business ethics,106(2), pp.177-189. Resick, C.J., Hargis, M.B., Shao, P. and Dust, S.B., 2013. Ethical leadership, moral equity judgments, and discretionary workplace behavior.Human Relations,66(7), pp.951-972. Shin, Y., 2012. CEO ethical leadership, ethical climate, climate strength, and collective organizational citizenship behavior.Journal of Business Ethics,108(3), pp.299-312. Sung, C.C.M., 2014. Media representations of gender and leadership: From a discourse perspective.Brno studies in English,39(1). Thiel, C.E., Bagdasarov, Z., Harkrider, L., Johnson, J.F. and Mumford, M.D., 2012. Leader ethical decision-making in organizations: Strategies for sensemaking.Journal of Business Ethics,107(1), pp.49-64. Yidong, T. and Xinxin, L., 2013. How ethical leadership influence employees innovative work behavior: A perspective of intrinsic motivation.Journal of Business Ethics,116(2), pp.441-455.
Thursday, November 28, 2019
GU chocolate company Marketing Plan
Introduction James Averdieck readily acknowledges the competitive nature of the food industry in Britain. Large multinationals daunt the industry thus are not ready to search for new customers.Advertising We will write a custom essay sample on GU chocolate company: Marketing Plan specifically for you for only $16.05 $11/page Learn More Therefore, making entries into new markets is rather intricate. In the past seven years, GU has made significant progress in establishing its market niche by elevating its ability to enter new marketplaces thus rapidly expanding revenues (Averdieck 2011). The management established that most customers buy their products from supermarkets and retail shops. The most effective way to market product entails linking up with strategic partner, advertising and ensuring that product quality does not depreciate. Overview of the organisation GU chocolate company focuses on the fabrication of confectionary products with puds as the m ain product. Launched in 2003, the entity has grown admirably. This is attributable to resilience of the management. GU, which had three products, at the beginning has turned its fortunes around by rapidly expanding its product portfolio and now boasts of a wide variety of products. The subsequent founding of Fru, which is a sibling company, has helped GU to assert its influence in the market. Their product includes mousses, cakes, chocks and other delicacies that are a preserve of the adults. Marketing of chocolate is very sensitive to packaging (Averdieck 2011). A professional management team led by James the founder of the institution heads the entity. Their experience will count in trying to market their brand in a market that is very competitive. The expansive range of product that GU deals with helps in establishing its niche since it provides a large variety of products. The entityââ¬â¢s main strength lies in its experienced management and expanding market share.Advertisin g Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main challenge to this organisation is competition and the need to maintain appropriate quality (Perner 2008). For GU to survive the entity needs to offer more than what other ordinary Chocolate companyââ¬â¢s offer. Target market Consumers of Chocolate Puds are adults. Such a target market has disposable income hence pricing should be moderate. Due to the product range, this entity offers, it can segment its market. GUââ¬â¢S customers are available in many countries in Europe (Averdieck 2011). Marketing will assist GU to make an entry in new lucrative markets. Marketing Goals GU puds aim at expanding its market share, a process that will require the management to enact several measures. To achieve an expanded market share, GU will have to launch an audacious advertising campaign that will draw new customers. Winning a significant fraction of the market will require creation a noticeable brand name to counter competition and assert influence in the market. Moreover, the entity would need to put in place appropriate strategies to ensure that the products reach the new target market, which is the major challenge to entities in such an industry. Market strategies In an industry, that has Multinational Corporation as players; a tender firm like GU will need to initiate effective strategies as the competitors have expansive financial resources. A forceful crusade in media that include Television and print media is necessary. To enable GU compete with other multinationals, it can develop various products that suite different economic classes. This would allow the company to discriminate prices thus, reaping maximum profit (Perner 2008). GU will forge agreements with companies that can help in marketing products. Airlines are perfect example as they address the needs of a noticeable fraction of clientele. GUââ¬â¢S product wi ll be available as delicacies during the flights. The catering division, which promotes cuisine, will be pivotal in promoting puds as it sets the standards in the provisions industry. A large proportion of puds reach customers through supermarket and retailing chains therefore, it is the managementââ¬â¢s priority set up mutual agreement with their distributors.Advertising We will write a custom essay sample on GU chocolate company: Marketing Plan specifically for you for only $16.05 $11/page Learn More Puds consumers are sensitive to packaging and quality (Averdieck 2011). GU must prioritize the enhancement of product quality in face of growing demand for their product. Packaging is crucial in confectionary products as it attracts customersââ¬â¢ attention. It is evident that poor packaging leads to dwindling sales. However, there is minimal difference between products sold to the higher and lower end of the market. Evidently, the firms that distin guish the market exploit the value difference by offering classy packaging. GU will take up social responsibility in the different countries where it operates. Social programs will help in building its corporate image and promoting the brand name thus boosting its sales. The above entity is expanding rapidly thus, it needs to initiate decisions swiftly. Decision making needs logistical support and the planned creation of logistic department will be a plus in facilitating decision-making supported by research and data from the market. Obesity that is attributable to junk food like puds is on the rise. In an effort to adhere to the various calls by social movements and governments, GU should create products that do not pose health concerns. Customers are scrupulous on the delivery time. Failure to make judicious delivery leads to lessening of demand. In an effort to counter this, adequate supply, modalities ought to be in place. Customers have varying taste and GU will continue to exp and its product profile to meet all customer tastes. Implementation and Budget GU ought to make investments in production thus satisfying its widening clientele. To maintain their quality, GU will need to invest in research to enhance preparation of quality products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The managers will seek the expertise of an advertising specialist to make advertisements that will capture the interest of potential customer and draw them to the products. GU will plough back its returns from previous financial periods and seek further capital from financial institution. Ploughed capital and loans will finance the expansion of production line and set up a research facility. To the airline corporations and hotels, the company will offer free sample to the various clients of these industries. Consultation with distribution outlets will assist in set up agreements to facilitate distribution of puds. The execution of the above strategies will require financing. Expansion of production capacity and setting up of a research facility will be a fundamental undertaking for GU. Thus, the entity will need to solicit funds from financial institution if the revenues are not adequate. GU will set aside funds to finance well-vetted social projects that promote the welfare of the members of public. By creating an extra department, the organisation will need to spend more funds internally to equip the new department with the necessary labour and equipments (Averdieck 2011). Diabetes is a lifestyle disease, preventable by consumption of products that contain the various nutrients in appropriate proportion. GU has to ensure that its products contain the required nutrients Conclusion It is necessary to sum up the plan by highlighting the evaluation process. This step acts as a control measure to assess the progress of the strategies. GUââ¬â¢s marketing and the logistic unit will assess the change in sales since the initiation of the marketing plan. Change in sales numbers will serve as the main assessment criteria of the plan. A negative change in sales revenue will imply that the plan has flopped necessitating review. An increase in revenues will indicate surging sales hence the plan is successful but need improvement. List of References Averdieck, J. (2011) . Gà ¼ Chocolate Puds, Business Development Insight Web. Perner, L. (2008) Food marketing, University of Southern California Web. This essay on GU chocolate company: Marketing Plan was written and submitted by user Kimora Newton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, November 25, 2019
Free Essays on Encomium Eminem
ââ¬Å"Now who's the king of these rude ludicrous lucrative lyrics? Who could inherit the title, put the youth in hysterics?â⬠Accurately depicting himself in his own lyrics, Eminem is considered to be the first major talented white rapper with such outstanding credibility. Oddly enough, his audience rarely acknowledges such an achievement; they are too stuck on analyzing the lyrics and reading between the lines. Speaking his mind, Eminem has made quite a number of enemies and a circle of controversy that surrounds him at all times. But he isnââ¬â¢t ignorant, heââ¬â¢s exactly the opposite; heââ¬â¢s a genius. He knows exactly what heââ¬â¢s doing, even when in the past he mightââ¬â¢ve regretted opening his mouth, he is able to use everything to his advantage. The fire of his success only continues to burn because of the people who see him as a profoundly violent sexist and homophobic artist, irrevocably continue to fan his fire. But like many other media moguls, success was not easily attained by this great white rapper. Born in Kansas City with no father figure, Eminem and his mother continued to travel back and forth between Kansas City and Detroit until finally settling into the Eastside of Detroit when he turned twelve. Having to switch areas and schools, it was hard for Eminem to make friends, be comfortable with himself, graduate, and avoid trouble. Keeping his music career in mind, he dropped out of high school to work in several full time jobs that paid minimum wage. Soon after that, and luckily enough, he began attaining street credibility and recognition for his free style battling across the stages of America; And from this he was recognized by the big-time producer, Dr. Dre. Immediately recognizing Eminemââ¬â¢s talent and then soon thereafter, the color of his skin, Dre signed Eminem under his label, claiming that he would be able to get away with saying way more than he himself could. And it was exactly this fact that made Eminem as ... Free Essays on Encomium Eminem Free Essays on Encomium Eminem ââ¬Å"Now who's the king of these rude ludicrous lucrative lyrics? Who could inherit the title, put the youth in hysterics?â⬠Accurately depicting himself in his own lyrics, Eminem is considered to be the first major talented white rapper with such outstanding credibility. Oddly enough, his audience rarely acknowledges such an achievement; they are too stuck on analyzing the lyrics and reading between the lines. Speaking his mind, Eminem has made quite a number of enemies and a circle of controversy that surrounds him at all times. But he isnââ¬â¢t ignorant, heââ¬â¢s exactly the opposite; heââ¬â¢s a genius. He knows exactly what heââ¬â¢s doing, even when in the past he mightââ¬â¢ve regretted opening his mouth, he is able to use everything to his advantage. The fire of his success only continues to burn because of the people who see him as a profoundly violent sexist and homophobic artist, irrevocably continue to fan his fire. But like many other media moguls, success was not easily attained by this great white rapper. Born in Kansas City with no father figure, Eminem and his mother continued to travel back and forth between Kansas City and Detroit until finally settling into the Eastside of Detroit when he turned twelve. Having to switch areas and schools, it was hard for Eminem to make friends, be comfortable with himself, graduate, and avoid trouble. Keeping his music career in mind, he dropped out of high school to work in several full time jobs that paid minimum wage. Soon after that, and luckily enough, he began attaining street credibility and recognition for his free style battling across the stages of America; And from this he was recognized by the big-time producer, Dr. Dre. Immediately recognizing Eminemââ¬â¢s talent and then soon thereafter, the color of his skin, Dre signed Eminem under his label, claiming that he would be able to get away with saying way more than he himself could. And it was exactly this fact that made Eminem as ...
Thursday, November 21, 2019
Grade Inflation Essay Example | Topics and Well Written Essays - 1000 words - 119
Grade Inflation - Essay Example In relation to how people learn, Uva (n.d) asserts that grade inflation contributes to an asymmetrical positioning of students in class and also in the workplaces. In essence, student placement in classrooms ought to be based on performance. If the wrong picture is painted in regard to the performance of a student, then he or she may be placed in a class handling subjects he or she is not competent in. In so doing, students are exposed to more hardships in learning and thus are more likely to receive even lower grades. Grade inflation also gives the wrong impression to employers on the competency of individuals and therefore contributing to absorption of poorly skilled individuals in the job market. One of the assumptions that trigger the caveats surrounding grade inflation is that the work of educators is to rate students in order to boost expediency for the employers during the hiring process (Kohn, 2002). Therefore, less skilled individuals are absorbed into the job market whereas the more competent group is discarded unjustly. As an example of my personal experience, my disinterest in Sciences during the later years of my high school was largely contributed by grade inflation. As a junior in high school, my science teacher used to over-rate our exams and a result, I developed an undeserved interest in sciences. Subsequently, I joined more profound science courses. The hurdles I encountered in comprehending these advanced courses relating to sciences lowered my grades significantly and hence ended up lowering my motivation and interest in learning. This shows that grade inflation can lead to unearned or unjustified placement of students in the classroom and the job market as well. Grade inflation makes it impossible
Wednesday, November 20, 2019
LS week5 Essay Example | Topics and Well Written Essays - 500 words
LS week5 - Essay Example The employees follow the instructions relayed by the managers and there is very little participation as a team. The team members do not have an intricate caring for the task and this results in reduced performance throughput from the team as a whole. The traditional heroic model of leadership is followed and the leadership authority resides with individuals, based on their level of hierarchy. Being a manager I understand the need to make the employees in the team perform with an intrinsic caring for their tasks. Team empowerment is defined as increased motivation in the team at performing a task due to team membersââ¬â¢ collective, positive assessments of their relationship to tasks within the organization (Kirkman, Rosen, 2000). As the motivation factor lacks in the organization the effort put into the task by the team is low, resulting in poor performance. Self leadership has been defined as ââ¬Å"the influence we exert on ourselves to achieve self motivation and self-direction we need to performâ⬠(Manz and Sims, 1991, pg.23). Self leadership qualities are a must with the team leaders and managers. As the leaders a majority of them in my organization lack these leadership skills the teams fail to succeed. The expectations are unclear, the roles and responsibilities of the team members are not elaborate and this results in missed deadlines and duplication of effort. There is poor communication within the teams and the teams are not well organized due to lack of self leadership qualities amongst the leaders. Organizations are now increasingly facing high levels of dynamic, complex changes and environmental uncertainties (Champy, Nohria, 1997). In my organization the lack of efficient facilitators has resulted in poor role clarity and poor understanding of the organizations objectives. There are numerous conflicts within the organization and the conflict resolution process has to be handled better. I have discussed about employee
Monday, November 18, 2019
Congestive Heart Failure Research Paper Example | Topics and Well Written Essays - 2000 words
Congestive Heart Failure - Research Paper Example When the situation happens, the heart is not capable to provide adequate blood to visceral organs including; the kidneys, brain, and liver. This condition can be caused by the failure of either the left ventricle or the right ventricle or both to function. This ineffective functioning of the heart muscle can be caused by: 2. Diseases that cause the inflexibility or more particularly the stiffening of the heart muscle. These infections of the cardiac muscles are called Myocarditis, additionally; heart attacks can weaken the heart muscles; 6. High blood pressure, on the other hand, reduces the effectiveness of the heart muscles and therefore people suffering from hypertension are at more risk of suffering from CHF than their healthy counterparts. High thyroid hormone level (hyperthyroidism) and vitamin deficiency are rare causative agents of CHF; Apart from affecting the cardiac muscles, the body may be affected by diseases that increase the oxygen demand of the body, therefore, limiting the heart from satisfying the high oxygen demand (McKee, 137). There are various symptoms that characterize or define that one may be suffering from Congestive Heart Disease and therefore likely to develop CHF. These symptoms range from the abnormal morphology of some organs of the body to psychological disturbances. Some of the morphological symptoms include unintentional weight gain, swelling of the feet, the ankles and the abdomen and visible veins in the neck region. Other symptoms include anorexia and indigestion, vomiting and nausea, lack of breath with or without activity, lack of sleep, general body weakness, and increased frequency of micturition especially at night, coughing and low level of concentration at work.Ã Ã
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